Advertising or marketing projects
Within certain limits I can also steer or manage IT or digitalization projects. In the past, I worked a lot with databases, efficient database management and CRM systems; at times I was also responsible for specialist and technical aspects of the Marketing Sales Processes in the systems. I am not an IT technician, but I know about the requirements and sensitivities in IT projects and I am able to translate specialist requirements into IT requirements, or to create IT processes. I also love digitalization: I was able to pursue this passion in my role at Samsung, where I was involved in matters such as tablet lessons and efficient IT in public authorities, hospitals or retail. I also follow developments in the area of Artificial Intelligence (AI) with great interest.