Projects & CV

You can learn about the projects and areas which I’ve worked in since I finished my business degree in International Marketing here. You can find all the further education programs, seminars and online training that I’ve completed below. You can use this to paint a picture of whether I’m the right person for your project.

Auxilium GmbH ǀ Medical supplies store network ǀ freelance copywriter ǀ B2C ǀ Remote ǀ 1 month

  • Copy for a comprehensive rehabilitation leaflet for parents with physically disabled children (Introduction to the various equipment available and their use, guidelines for applying for the equipment and getting the application approved)

Bredenoord GmbH | Mobile power supply | Freelance as Marketing Manager for Germany | B2B | Remote & Hamburg/Wörnitz/Apeldoorn (NL) | 7.5 months

  • Responsible for all marketing activities and marketing communication in Germany, incl. the budget
  • PR: Introduction of standard PR processes in marketing, cultivation and maintenance of press contacts in the construction sector, PR planning, writing of press releases and press articles
  • Event management: planning and organization of the exhibition presence at bauma, the biggest international exhibition in the construction sector, including event PR.
  • Website support and link-building activities
  • Newsletter planning and implementation
  • Development of standard processes, planning and implementation of user reports
  • Sponsoring
  • Implementation of an appearance in a television series

IT service provider | Freelance Marketing Consultant and Writer | B2B | Remote & Passau | 2 months

  • Texts for a promotion campaign, incl. landing page
  • Writing for the website

vpool Deutschland GmbH | Food industry logistics | Freelance as Marketing Team Lead | B2B | Remote & Wörnitz | 10 months

  • Overall responsibility for marketing, incl. the budget
  • Development of standard marketing processes in the company
  • Development of a new corporate identity
  • Development of a launch strategy, incl. product pricing, for a new product
  • Development of a communication strategy, added value and re-positioning in the market
  • Content creation and content management: website, videos, brochures, flyers, sales material, advertising materials
  • Texts: websites, brochures, video storyboards, advertorials, press releases
  • PR: press contact, placements, yearly budget planning
  • Event management: design and organization of an event

Iris Germany | Advertising agency | Freelance Project Manager | B2B | Munich | 3.5 months

  • Project management in a digital campaign for Samsung B2B products
  • Complex Lead Gen Campaign
  • Cooperation with creatives, digital producers, account managers and Samsung

Citizens’ initiative | Environmental organization | Volunteer Content Manager | B2C | Saldenburg | 2 months

  • Citizens’ initiative campaigning against a planned disposal site for nuclear waste in Saldenburg
  • Concept development for a website, in conjunction with an app and Facebook
  • Research and text creation for all content
  • Writing of press releases

Hot Dog World | Food industry | Freelance Marketing Consultant | B2B & B2C | Hannover & Remote | 4 months

  • Ad-hoc start in the middle of catalogue production and website relaunch
  • Development of the central theme of the catalogue and website
  • Writing of the redefined content for the catalogue and website
  • Newsletter concept and text (one-off)
  • Draft of a Facebook campaign
  • General Marketing Consulting

Samsung Electronics | IT products | Channel Marketing Manager | B2B | Frankfurt am Main area | 4 years

  • Development and implementation of a cross-product marketing strategy, aimed at commercial end users in the areas of Education, Healthcare, Finance, Government and Retail
  • Content Creation: development work. Explaining frequently complex IT solutions for the individual target markets in a clear way, conveying added value and presenting Samsung as a trustworthy partner in B2B business

Samsung Electronics | Consumer Electronics & IT Products | Online Marketing Manager | B2B & B2C | Frankfurt am Main area | 2.5 years

  • Project management with amalgamation of all available databases and the introduction of a CRM system
  • Responsible for cross-product areas of a dealer online platform and project management for the relaunch
  • eCommerce: development of a cross-sectoral partner program for Samsung Online dealers
  • Content creation for the online partners
  • Cooperation with price comparison portals

Samsung Electronics | IT products | IT Cluster Marketing Manager | B2B | Raum Frankfurt am Main | 2 years

  • Complete planning and organization of reseller and distribution trade fairs and roadshows
  • Creation of advertising measures
  • Continuous development of the reseller partner program
  • Support with sell-out reporting and responsible for the CRM system
  • Development and implementation of marketing measures for IT decision-makers

systaic Deutschland GmbH | Solar energy | Marketing & Communications Manager | B2C | Frankfurt am Main area | 2 months

  • Creation and implementation of marketing plans and communication concepts (external and internal)
  • Relaunch of the company website and intranet
  • Market and competitor analysis

Lufthansa Technical Training | Aviation Training | Area Account Manager | B2B | Frankfurt am Main | 7 months

  • Sale of management training in the Germany territory
  • Consultancy and support for existing customers
  • Order processing and acquisition of new customers

Lufthansa LAN Technical Training | Aviation Training | Marketing Manager | B2B | Santiago de Chile | Almost 3 years

  • Development and implementation of a marketing strategy
  • Market and competitor research
  • PR
  • Organization of an international event in the Latin American Aviation sector
  • Website relaunch
  • Customer satisfaction analysis and identification of measures

Further Education, Seminars, Online Training

  • Custom SEO Strategy: Keyword Research, Audit & Link Building | Online | 2 days | 2020
  • Writing | Nuremberg | 2 days | 2019
  • Podcasting | Online | 3 days | 2019
  • Marketing and Manipulation – A Consumer‘s Guide | Online | 1 day | 2019
  • Marketing and Sales of Fairly-Traded Products Frankfurt am Main | 1 day | 2015
  • Online Marketing Manager | Frankfurt am Main | 6 months | 2010
  • Advanced Marketing | Santiago de Chile | 5 days | 2006
  • Media training, PR and crisis management | Santiago de Chile | 1 day | 2006

I am happy to provide you with my full CV on request.

You can learn what customers say about working with me here.