Why the name faires marketing?
I focus on fair cooperation and fun at work. I only take on projects where I’m sure that I can help and that I’ll enjoy. My customers obviously benefit from this. I also always find a fair agreement in terms of price.
What’s more, I deal fairly with other project participants, agencies, graphic designers, etc. I often work together with friends and acquaintances from my periods of employment, based in the Bavarian Forest, the district of Freyung-Grafenau, Passau and also in the rest of Germany. If you have your own contacts or have been working together with certain people for a long time, we can also use these resources.
Furthermore, I am convinced that persuasive and effective marketing measures can be implemented even with a small budget. Starting small is always possible.
I am particularly interested in projects which involve fair trade, sustainable products or environmental protection. Completing a further education course on this specific topic gave me an interesting insight into a part of the market, a couple of the numerous certifications and provided me with a target group analysis.